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About Real Racine | Open House Racine County

About Real Racine


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Established in 1983, Real Racine (Racine County Convention and Visitor Bureau) is the accredited 501c-6 non-profit destination marketing organization that oversees tourism promotion and development in Racine County.

Real Racine's mission is to promote and advocate for the development of Racine County as an attractive visitor destination to enhance the local economy.

It is funded in large part by a portion of the 8 percent room tax that is collected on stays of less than 30 days by lodging properties in Mount Pleasant, Racine, Caledonia, Yorkville, Waterford and Burlington. It is governed by a 16-member board of directors.

Real Racine operates the Visitor Center (just west of the I-94/Highway 20 interchange) and promotes to five distinct markets: leisure, meetings/conventions, group tours, sports and international. It produces and promotes special events that attract thousands of visitors, including the EVP Beach Volleyball Tour, Ironman 70.3 Racine Triathlon, Wisconsin Senior Olympics 5k and the Antique & Classic Boat Society International Boat Show.

Real Racine currently has five full-time employees and seven part-time employees. These are supplemented by approximately 20 volunteers.

To learn more, including our events calendar, visit the Real Racine website: